Email Marketing Specialist
Location: Pune, IN
Experience: 2 to 4 years
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Fortune 500 clients trust eGain AI knowledge solution to improve customer experience and reduce cost of service. Top rated by Gartner, eGain AI Knowledge Hub orchestrates AI and experts to deliver trusted answers to customers, agents, and field staff.
We dream big and sweat details. We are diverse, optimistic, and tenacious. We take pride in what we do but we don’t take ourselves too seriously. If work is fun for you, talk to us. We will not waste your time.
Job Summary
Run and analyze large scale personalized email marketing campaigns. Measure and manage KPIs like bounces, opt-outs, CTR and subsequent digital engagement. Optimize campaign HTML content as per best practices. Test and recommend new marketing tools and techniques to improve email deliverability and campaign performance.
Duties/Responsibilities
- Campaign Development & Optimization: Design, create, and execute email marketing campaigns (lead nurture, event and whitepaper promotions), while managing and optimizing workflows through automation tools to enhance deliverability and engagement.
- Analytics & Reporting: Analyze campaign performance using key metrics (bounces, opt-outs, click-through rates, digital engagement), conducting A/B tests and providing insights for continuous improvement.
- Compliance, List Management & Design: Ensure compliance with regulations (CAN-SPAM, GDPR), manage subscriber lists, and utilize HTML/CSS expertise to create responsive, best-practice email templates for optimal user experience across devices.
Education and Experience
- Experience: 2-4 years of experience in email marketing operations/automation roles in B2B SaaS industry.
- Technical Skills: Proficiency in email marketing platforms (HubSpot, Marketo), CRM platforms (Dynamics, Salesforce). Experience using BI Tools (Excel, Looker Studio, Power BI), HTML/CSS to design responsive email templates and optimize for deliverability.
Our Hiring Process is “Easy with eGain”
Step 1
Written test (takes 120 minutes)
- Aptitude section
- Functional section
We will let you know within 2 business days of your taking the test if you have progressed to the interview stage. The interview will be scheduled no later than 7 calendar days after the test.
Step 2
Panel interview (max 60 minutes)
Next step
Email your resumé to [email protected] with the position title “Email Marketing Specialist” in the email subject.
