When it comes to consolidating CRM systems, remember President Bush Senior’s advice: “Be Prudent”
Yes, without some level of system consolidation in CRM, you’re going to have chaos. However, you don’t want to go from chaos to vendor bondage by rationalizing too much. This…
It’s the Easy, stupid!
No, this has nothing to do with James Carville and the Bill Clinton campaign of 1992. This was the message communicated to the business world in a global survey of…
