Knowledge Management in Marketing

Put your website to work for your business

With customers increasingly using the Web to interact with businesses, delivering unique and memorable web customer experiences is both an imperative and an opportunity. eGain can help you get past “me too” website initiatives. eGain’s web customer experience software™ offers the broadest range of innovative, easy-to-deploy applications to deliver memorable experiences to website visitors as they use the Web for research, purchase, or customer service.

Brand

Reinforce your brand at Web touch points.

Deploy a chatbot, configured to match your brand’s personality, to

Reinforce the brand through brand-aligned self-service experience
Greet users and offer a tour of the website, answer frequently asked questions, and conduct surveys
Escalate issues to live agents

Set up branded multimodal self-service channels

Create a customer portal with FAQs, search, browse, and guided help that simulates the interactions of your best agents through patented Case-Based Reasoning (CBR) technology
Embed widgets on web pages to let customers access the knowledge base or their account information
Align customer service web pages with the look and feel of the web site

Manage your online reputation with a social connector

Manage your brand by tracking and acting on what is being said about your brand
Post responses on forums

Engage

Keep visitors longer on your website.

Encourage exploration with an intelligent, multilingual chatbot and guided self-service
Offer proactive, follow-along help through reactive and proactive live chats and contextual FAQs

Convert

Offer the real-time assistance that browsers need to become buyers:

Provide one-click access to live agents with click-to-chat and click-to-call
Assist customers through complex interactions or help them find their way around the website with phone or chat-assisted web collaboration

Monetize

Keep the conversation going to cross-sell and upsell.

Grow revenue through “point-of-service captive marketing” in a unified way within and across interaction channels such as email, SMS, and voice
Send proactive notifications about products and services to customers through the channel of their choice—email, SMS, or voice; encourage them to learn about products and services through RSS feeds and mobile and webtop widgets
Set up your email management system to include relevant information about new products and services as signatures in outgoing emails to customers