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Email campaign management software
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Profitability
in business is all about creating loyal customers
and driving repeat sales. eGain Campaign™
is a full-featured scalable outbound email
management solution that offers comprehensive
tools for planning, targeting and executing
high-volume customer service and direct marketing
campaigns.
Target the right message to the right
person
Determining who to communicate with, what
to communicate and when to communicate is
the key to effective email campaigns. eGain
Campaign lets you build complete customer
profiles by importing data from your existing
customer database as well as from eGain Web
forms and surveys. Sophisticated targeting
functions allow you to use these profiles
so that you can segment based on any customer
information.
Create lifetime relationships via opt-in
email campaigns
Respecting consumer privacy is a non-negotiable
criterion on the Internet today. eGain Campaign's
sophisticated opt-in/opt-out tools prevent
you from sending unsolicited emails by instantly
updating customer email campaign membership
information. Additionally, through Web forms
customers can choose to see what campaigns
they have subscribed to and change their subscription
on the fly.
Personalized one-to-one messages deliver results
The difference between low response rates
and high response rates lies in the relevancy
of the message. eGain Campaign's emails can
be personalized using any customer information.
With each customer order, accumulated data—including
the customer's email address, customer communication,
and full order history—can be used to
design relevant and personalized communication.
eGain Campaign keeps your customer information
up-to-date with database searching and profiling,
list hygiene, and bounce back handling. The
ability to incorporate graphical HTML, pictures,
animations, attachments, buttons and more,
increases the effectiveness of every email
and ensures the highest possible return on
your email campaigns.
Closed-loop email interactions
eGain Campaign lets you analyze the results
of tests, individual mailings and complete
reports. Test campaigns allow you to review
sample mailings using a limited number of
emails chosen randomly from the target list.
Campaign allows you to track the results of
every email sent: eGain Campaign will log
when the customer opens the email, their clicks
through a Web site or through bridge pages,
undelivered, subscribe, unsubscribe and bounced
emails. Further categorization and analysis
of incoming emails and Web forms help you
use customer-driven information to update
profiles to improve products and services
as well as to adjust your targeting and messaging
to create highly effective mailings.
High volume email delivery architecture
eGain Campaign's secure and highly scalable
delivery architecture scales to meet the needs
of the largest eBusiness and Call Center operations.
eGain Campaign lets you send an unlimited
number of emails, and includes complete administration
tools for managing the flow of outbound email.
Integrates with eGain Service suite for
long-lasting customer relationships
Since every customer communication is critical,
it is important that you incorporate proactive
outbound email campaigns into your overall
customer communications management strategy.
With eGain Service™ your entire company
will have access to a 360-degree view of all
email communications with your customer, including
the campaigns. You will be able to leverage
eGain Mail™ to manage all of the incoming
emails that will be generated as a result
of your highly effective email service/marketing
campaigns.
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The eGain Customer Interaction Hub Advantage
Investing in any eGain Service product means acquiring
the industry’s leading
platform for multichannel customer interaction hubs.
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